How I Quit Google | Year Three

January 18, 2020
Spring 2018
a render of G*****'s New York Headquarters by Arthur Osipyan, courtesy Unsplash, colored blue Arthur Osipyan The completion of this third and final step requires the user to ignore the dynamics of the "network effect". This is the effect that allowed Facebook and G***** to grow to their current sizes, largely because you hit that [🔃Share] button and sent it to your friends. If you plan on migrating, you need to let them know, and you shouldn't hesitate if they decide not to join you. You'll find new friends where you're headed, typically. The network effect I was still captive to was Google+, which shuttered on April 2019. Once that was said and done, I had officially decoupled from every G***** service. I have archived the communities I moderated and will list them under Projects.
You should also take greater responsibility over the control of your data, and share less of it over G***** infrastructure. You can still keep some stuff up to date, and you will need to shift from integrations (covered in Part One) to explicit forwarding or direct IMAP access. To keep a copy of your emails, you can also use POP, but I wouldn't recommend it. If you do use it, select "Delete Gmail's Copy" under the Gmail setting " IMAP and POP > When messages are accessed using POP" to ensure that no data is left behind. You'll get some email in your inbox pleading for you to use their app. That's when I started looking into custom email hosting.
Custom email hosting is when you use paid email instead of free email. It's something businesses use, but they accept individuals, too. Outlook also has an inexpensive paid version for those who don't want to migrate. They also have robust Exchange client tools that will enhance your GMS-free Android experience (like custom name headers on your outgoing mail and roaming signatures so you don't have to re-type them). If you're an Office 365 customer, see if Ad-Free Outlook is already available (personal tenants only). If you use custom email, you can use the company's domain or buy your own. This website is a custom domain also used for my email.
Once you set up an email account, enable Domain Keys Identified Mail (DKIM) and Sender Policy Framework (SPF). Email spoofing is a real problem for both businesses and individuals alike, and it has cost both millions of dollars a year. DKIM signs your email headers with a code generated by a TXT entry in your DNS record (please check your hosting provider's FAQ for more detail - it varies). You can view headers in Outlook by double-clicking the file, clicking File > 📝Properties. Header is on bottom.
If a mail server sees your email but not the signature, it will send it to spam knowing it isn't you. Migration requires you disable it before migrating. It will take three months after reinstating DKIM to clear flags. MX Toolbox lets you keep track of one domain for free to see if you were blacklisted (as I was by SEM Fresh a few months ago - I have since been dropped).

You should also enable Domain-Based Message Authentication, Reporting, and Conformance (DMARC), which goes a long way in email deliverability and improves your SPAM Assassin score. All it takes is a score of 5.0 to be flagged, so be careful. Critiques on improving your score are visible on the recipient's header. If a business is having trouble reaching me, you may ask for the critique and I will send it to you. Please share it with your IT department to improve the odds of your mail being sent and avoid the conventions listed.


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© 2020 Mass Transit Honchkrow; Modified June 11, 2020
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